Hearing a comfortable sound of ocean waves, accompanied by a dancing girl in Huinv costume, a graceful dance of Hui'nv style, began the "Stone Carving Capital of the World" in Hui'an---'Nian', sponsored by the People's Government of Hui'an County The launching ceremony of a series of stele products at home and abroad.

The carving art of Hui'an has a long history, and the ancestors of Hui'an have used natural stone to process various steles for a thousand years. Thousands of years of history have formed a stele culture with the characteristics of the Chinese nation. After the in-depth development of Hui'an carving operators and the comprehensive development of overseas markets, the Hui'an stele inscription has a pivotal position in the mid-to-high-end tombstone market at home and abroad.

On June 3, 2020, Ms. Huang Liqiong, Vice Mayor of the Standing Committee of the Hui'an County Party Committee, Hui'an County People's Government Office, Hui'an County Industrial Information and Commerce Bureau, Cultural Tourism Bureau, Civil Affairs Bureau, Urban Association, Cultural and Creative Park, Federation of Industry and Commerce, and CCPIT The leaders of departments such as, Chongwu Town, Shanxia Town, Tuzhai Town, Luoyang Town, Dongling Town, Hui’an Carving Enterprise and Hui’an Carving Masters gathered in the beautiful Chongwu Seaside Forest Park, just to witness Hu’an together. The appearance of a new business card for stele carving.

Ms. Huang Liqiong, deputy head of the Standing Committee of the Hui'an County Party Committee, delivered an on-site speech for the launching ceremony. Deputy County Mayor Huang said: “Today’s promotion of the'Nian' series of stele products at home and abroad is one of our steps to adjust to the new market changes. The stele is one of the products produced by the Hui'an carving art industry. With this promotion held and promoted at home and abroad, people will know more about Hui'an and more people around the world will know about Hui'an. It is not only a production process, but also artistic creation. It is the title of "Stone Carving Capital of the World"." For the promotion of the "Nian" series of stele products at home and abroad, the leaders of various departments in Hui'an County also gave great support and assistance.

The ‘Nian’ series of stele products is a conceptual stele series created by Hui'an County, endorsed by feelings, based on quality and craftsmanship, and taking innovation and development as the direction of progress. 2020 is the first year for all walks of life to embrace live broadcasting. The launch ceremony was simultaneously broadcast live on NetEase nationwide. The click-through rate reached 455,800 on that day, allowing Chinese people to better understand the unique Hui'an stone carvings and the thousand-year-old Hui'an stele culture. . Since the development of the stele industry, the products have been constantly innovating, and the scale of the industry has been expanding at the same time that the operation process has been continuously standardized, so that the Huian carving production base has become standardized and scaled. At the launching ceremony, the Secretary General of the Hui'an Stone Carving and Stone Association was invited to share the "Hui'an County Stele Industry Promotion". He took us to appreciate the past and present of the Hui'an Stele Industry. It also shared the positioning and development direction of the stele production base.

As early as 2015, Hui'an was officially honored as the "Stone Carving Capital of the World". Nowadays, Hui'an stone carvings are constantly evolving, and the carving tools in the hands of Hui'an craftsmen are also iteratively updated, injecting modern aesthetics. Hui'an has gradually become the weather vane of the world's stone carvings. In terms of industry, Hui'an County has made every effort to promote industrial transformation and upgrading in recent years, forming a “full industrial chain” of stelestones including material selection, design, processing, and installation. The steles are exported to more than 60 countries (regions) in Europe, America and Asia.

With the emergence of some new changes in the world trade pattern, how to deal with the new world trade situation and actively expand the domestic and overseas markets of the stele has become a question that carving art companies have to think about. Changes and adjustments can have a better development and future. Therefore, the launching ceremony of the promotion of stele products at home and abroad specially invited Wu Taiyu, vice chairman of Fujian Chamber of Commerce of Small and Medium Enterprises, Fujian Provincial Department of Commerce, Fujian Provincial People's Government Port Office Foreign Trade Practice Instructor, and Chairman of Zhenghe Port Comprehensive Foreign Trade Service Platform. Mr., introduce the "Stele Stone Expanding Domestic and Overseas Market Strategy". Bringing some new perspectives to carving companies and how the stele factory will open up new markets after the launching ceremony of the "Nian" series.

Mr. Wu Taiyu shared that "online promotion" and simultaneous domestic and foreign advertising in various forms are to further consolidate the brand image of "World Stone Carving Capital" in Hui'an, and to respond to new market changes. Network effects help companies expand. At the same time, through the construction of overseas shopping malls, manufacturers will be allowed to settle in overseas shopping malls, upload their own superior products, drive the full opening of the entire industry, and once again stimulate domestic and overseas market sales.

At the launching ceremony, some products of the'Nian' series of steles that will be launched in overseas malls were also displayed, including: Chinese art steles, traditional Chinese steles, Japanese steles, European and American series steles, Australian steles, ecological steles, etc. The representatives of the Hui'an Stele Carving Art Factory also introduced the stele culture in different regions at the launching ceremony and the national live broadcast room. The integration of the concept of product design and carving craftsmanship with the local customs and customs gave the stele products a special meaning. . Because every product's display and explanation are devoted to its intentions and blessings, the live atmosphere of the live broadcast of the stele is harmonious, gentle and full of friendship. At the same time, it also allowed us present to appreciate the strong humanistic feelings and appreciate the solemn beauty of the stele.

In addition to the above wonderful theme sharing and series product explanations, the scene of the launching ceremony also set up a shadow sculpture area and a sculpture product display area. Carving craftsmen display the Hui'an shadow carving skills on the stele, which adds added value to the stele products, and adds a unique meaning and sentiment to each stele product.

The exhibition of works in the exhibition area is a miniature of the "Stone Carving Capital of the World" in Hui'an. A piece of work, or a "world", has emotional sustenance, longing people, stories happening, sentiment and life enveloping it. This is the value and charm of art. If you want to know more about Hui'an, understand the carving art of Hui'an, and the customs of Hui'an, you are welcome to come to Hui'an as a guest.

In this lush and vigorous natural ecological park, the prelude to the promotion of the Hui'an stele production base'Nian' series products at home and abroad was successfully opened, which means that the horn of promotion and publicity of steles at home and abroad has officially sounded.